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Project type:
Personal Concept Project​
Context:
Exploring future-facing brand storytelling.
Role:
Concept, Art Direction & Narrative Design​
Human Truth
People don’t just move for numbers — they move for meaning.
Movement is not just physical. It’s emotional.
Every step tells a story.
The Tension
We track the data, the stats, the numbers...
But what about the feeling?
​
How do we bridge the gap between metrics and meaning?
Big Idea
EVERY STEP COUNTS
Nike AI Training Translator - Turning movement data into belief
An Al interpretation layer that gives movement meaning - not just data
Executions: Social-first film cutdowns
How it works?
We translated run data into emotional cues to make every stride feel personally meaningful.
Different Reasons. Same Belief.
It sees the rhythm, not the runner.
A quiet nod of recognition.
Nike doesn't just help athletes move.
It helps them believe in movement.
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