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Project type:
Ogilvy AI Lab Paris
Context:
A self-initiated brand concept exploring human-centered AI in beauty discovery.
Role:
Concept, Art Direction & UX/UI Design
Human Truth
Beauty is rarely discovered alone.
We learn from people - friends, creators, strangers who feel familiar.
The Tension
Algorithms recommend products, But people still ask one question,
Will this work for me?
What if beauty discovery didn't start with products - but with people who feel like you?
Big Idea
Find Your Beauty Twin
A human-centered Al concept for beauty discovery.
A beauty twin is someone who shares your skin reality - not your perfection.
How it works?
Inside the Sephora app, a dedicated space called GlowMatch brings beauty discovery to life.
Create a beauty profile > GlowMatch identifies similar skin realities
Swipe to meet beauty twin
Tap products to shop in real time
Follow creators with skin like yours
Sephora doesn’t just help you find products.
It helps you find people who feel like you.
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