top of page
.png){kind=small}
Project type:
Personal Concept Project​
Context:
Reimagining AI through the lens of real beauty.
Role:
Concept, Art Direction & Visual Storytelling
Human Truth
Beauty online is no longer shaped by social media filters alone,
but by artificial standards that don’t exist in real life.
The Tension
Filters don’t just alter faces.
They quietly redefine what “normal” looks like.
What if filters could talk?
Big Idea
Swipe Off the Illusion
One swipe - one moment of truth.
A Dove lens that speaks back-revealing the illusion behind perfection.
Executions: Social-media sample prototype
Product Catalog: Limited Edition — #Unfiltered
How it works?
Recognizes digital filter alterations.
Responds with honest messages behind beauty.
Brings attention back to what’s real.
Dove doesn’t tell women how to look.
It helps them remember who they already are.
bottom of page