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Project type:
Ogilvy AI Lab Paris
Role:
Concept, Art Direction & UX/UI Design
When beauty discovery becomes
personal, intuitive, and emotional.
Human Truth
Beauty is rarely discovered alone.
We learn from people - friends, creators, strangers who feel familiar.
The Tension
Algorithms recommend products, But people still ask one question,
Will this work for me?
What if beauty discovery didn't start with products - but with people who feel like you?
Big Idea
Find Your Beauty Twin
A human-centered Al concept for beauty discovery.
A beauty twin is someone who shares your skin reality - not your perfection.
How it works?
Inside the Sephora app, a dedicated space called GlowMatch brings beauty discovery to life.
Create a beauty profile > GlowMatch identifies similar skin realities
Swipe to meet beauty twin
Tap products to shop in real time
Follow creators with skin like yours
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