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Project type:
Personal Concept Project
Context:
Exploring future-facing brand storytelling.
Role:
Concept, Art Direction & Narrative Design
People fall for cars long before they understand them.
Attraction isn’t logical. It’s emotional. Yet automotive advertising still speaks in specs.
What if a car introduced itself the way people do today?
Not with numbers.
But with mood, voice, and presence.
Peugeot Purr
When a car stops trying to impress —
and starts trying to connect.
You don’t buy her. You swipe right.
It’s a Match!
Executions: Social-first film cutdowns
BRAND WORLD
The night belongs to her.
She responds to touch.
She purrs when you take control.
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